Social Media Audit Checklist

Optimize your social media presence for maximum growth and engagement

Progress: 0/44 items0% Complete

Profile

0/5

Profile photo is high-quality and professional

Bio/description is complete and compelling

Link in bio is working and relevant

Username is consistent across platforms

Cover photo is optimized and on-brand

0/5

Have a content calendar and posting schedule

Content mix includes various types (photos, videos, stories)

Consistent brand voice and messaging

Using relevant hashtags strategically

Captions are engaging and encourage interaction

0/5

Responding to comments within 24 hours

Engaging with followers' content

Responding to direct messages promptly

Sharing user-generated content

Collaborating with other creators/brands

0/5

Regularly tracking key metrics

Posting at optimal times for your audience

Analyzing which content performs best

Monitoring competitor activity

Tracking ROI from social media efforts

Completed Items

Remaining Items

Overall Progress

Complete this audit regularly to keep your social media strategy optimized and up-to-date!